You may not be aware of this nice little tool to help manage your Adwords campaign for your Website and products. This free software from Google has some nifty features in version 7.0.0. Straight from the horse’s mouth, so to speak, is the following release notes for this version and includes such brand spanking new features as:
First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
Keyword Quality Score: The Keywords tab displays the Quality Score for your keywords.
Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
Campaign targeting in the data view: You can view your targeting settings in the new ‘Language’ and ‘Location’ columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
Send feedback to Google: You can help improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
Other updates
- The ‘Volume’ column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
- The Keyword Opportunities tool isn’t available for draft accounts.
Full details at http://www.google.com/intl/en/adwordseditor/
By the way, if you use Adsense then you can now use YouTube videos too. Take a look at the one below.
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I’ve used this software and can definitely say it is almost required if you want to follow your PPC campaign with Google. Highly recommended!