Content Improves Search Engine Rankings

by steveatwal on November 20, 2008

Today, content is the number one way to improve search engine rankings. If you can’t tell an adjective from an adverb, there are many SEO companies out there that provide keyword-targeted content for websites. Content is also the most important aspect of a successful website, that makes people want to come back, and even a website with a great design cannot succeed without it. All content does not have to be solely posted on the website either: big news should be released as a press release, and there are plenty of services that will distribute your press releases for you. In addition, keyword research is extremely important when writing good content.

However, be very careful. Websites with identical pages and mirroring content from other Websites are considered duplicate and can be considered as spam by search engines. For example, affiliate sites with an identical look and feel containing identical content are (unsurprisingly) especially vulnerable to a duplicate content filter. This is another way that Google fends off websites and website owners that are trying to trick their search engine to give higher rankings.

So, even though you can write articles and post them onto article directories such as ezinearticles.com (and you should continue to do so since every link to your Website helps), also try to create original content on your Website. Post comments on other Websites, with backlinks to your Website. Ask other Website owners to review your Website, services, and tools (again with backlinks to your Website).

Write write write…but provide value when you do so. For free. And they will come.

Share This With Others:
  • Digg
  • del.icio.us
  • StumbleUpon
  • Print
  • Technorati
  • Google Bookmarks
  • Facebook
  • TwitThis
  • Yahoo! Buzz
  • Design Float
  • email
  • Reddit
  • Sphinn

{ 1 comment… read it below or add one }

Rodney Yee January 1, 2009 at 6:47 pm

so much true. you need good content so i get writers to write for me.

Leave a Comment

CommentLuv badge

Previous post:

Next post: